Entertainment
Parkway Cinemas
Parkway Cinemas is an independent cinema group with venues in Cleethorpes, Louth, Beverley, Workington and Barnsley.
Richard Parkes is a Director of Parkway. He has led its growth, including two new multiplex cinemas, new memberships, events and outdoor cinema.
Ministry of Detail brings marketing and technology together for Parkway: a stronger brand, a loyal audience and a smoother experience from booking to seat.
- Sector
- Cinema and entertainment
- Cinemas
- Cleethorpes, Louth, Beverley, Workington, Barnsley
- Our role
- Marketing, membership and guest technology
A better night out
Grow
New venues
Modern multiplex cinemas with luxury recliner seats bring big-screen nights to more towns.
Engage
Loyal audiences
Memberships, events and a clear brand bring guests back again and again.
Serve
Guest technology
Self-service kiosks and simple online booking cut the queues, so staff spend more time with guests.